THE GAME PLAN
The Woman Behind the Brand:
Karoline Mazzarella, Founder & Creative Director
"Hi, I’m Karoline.
I'm a Canadian fashion designer. I grew up playing competitive sports and obsessing over dinosaurs, science, and pop culture (yes, really!).
Fast-forward: I earned an Honours Bachelor's of Design Degree (BDes.) in Fashion Design at Ryerson University (Toronto Metropolitan University) in Toronto, Canada, graduating with distinction.
Then a Master of Arts (MA) Degree in Menswear at the University of Westminster in London, England, graduating with merit.
Now, I’m building KAROLINE MAZZARELLA - a brand where athletics, pop culture, and play meet fashion.
Play Hard. Fear Less. Style Up."
- Karoline
The MAZZARELLA Brand Playbook:
Pop-fueled, athletic fashion with an edge.
KAROLINE MAZZARELLA is a Canadian-born fashion brand creating high-quality, emotionally charged sportswear that doesn’t take itself too seriously. We mix nostalgia, fear, and fun into every drop, from hockey jerseys and track pants to collectible shark keychains and sticker packs. It’s maximalist, it’s athletic, and it’s got a lot to say.
Designed and made in Canada, our pieces are created ethically and made-to-order because we hate waste, and love a good surprise. Think capsule drops, sharp graphics, and a sarcastic energy you won’t find anywhere else.
Founded by designer, Karoline Mazzarella, the brand is deeply rooted in her lifelong obsession with sport, science, and the unknown. Think dinosaurs, sharks, and the little fears that never really leave us. Every collection taps into that weird little emotional core, and turns it into something wearable. The designs twist the feeling of fear into fun and playful through our colourful, crafty, and sporty aesthetic.
Whether you’re a former athlete, a collector, or just someone who likes to look cool and confident, you’re in the right place.
Play Hard.
Fear Less.
Style Up.
Style that bites back.
- Team MAZZARELLA 🤙